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Car Culture Ground Zero

Category: Auto Shows

The Car Companies at the LA Auto Show You’ve Never Heard Of

The Los Angeles Auto Show of 2018 is brimming with the names of new small car companies, many who are vying to be the next Tesla.

The Los Angeles Auto Show of 2018 is brimming with the names of new small car companies, many who are vying to be the next Tesla.

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The Big Orange Comes To Town

Orange County International Auto Show The Orange County International Auto Show is the first one of the season and one of the shorter shows, this year taking place over a…

Orange County International Auto Show

The Orange County International Auto Show is the first one of the season and one of the shorter shows, this year taking place over a long weekend in early October. Replete with interactive displays and brimming with new car excitement; the OC event also featured a slew of actual test drives for the more motivated show visitors.

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CLASSIC AUTO SHOW Even the second one’s the charm

Keeping things fresh—it’s a trick that can be difficult. Last year’s Classic Auto Show in LA was fantastic. I went two days in a row, and the second was better…

Keeping things fresh—it’s a trick that can be difficult. Last year’s Classic Auto Show in LA was fantastic. I went two days in a row, and the second was better than the first, as I detailed for LA Car. At the time, I wondered—would it be the same next year? Not that that would invalidate it, but you know the thing that happens. You go once, you go again, and you realize the third time that you’ve done this enough.

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THE DETROIT SHOW – Year of the Truck

Work Trucks and Luxury Crossovers, Not So Strange Bedfellows By Mark Dapoz and Chris Merlo It’s all about the money or specifically big fat margins. The kind of margins when…

Work Trucks and Luxury Crossovers, Not So Strange Bedfellows
By Mark Dapoz and Chris Merlo

It’s all about the money or specifically big fat margins. The kind of margins when you build close to 900,000 versions of a single model and begin to watch the profits roll in as average transaction prices per unit head north of $45,000. That’s the truck end of the story and well, if you are selling cars you’re pretty much sucking air hoping that a fuel shortage – one that would suffocate truck sales – will reignite the popularity of sedans and hatchbacks among today’s truck and utility loving shoppers. Oh and that’s how we get to luxury crossovers. Every automaker needs a truck or an SUV – preferably midsized – in their line up.

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