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Luxury Review at the Petersen Museum
Words and pictures by John Grafman
For many, the greatest luxury of all is time. While those fortunate to have the wealth and means to indulge in the very best of what life has to offer, often there aren’t enough hours in the day. Let’s face it, finding information and running around town, discussing options with company reps regarding private jets, yachts and exotic cars, takes time. And as the saying goes, time is money!
Enter the Luxury Review. Hosted at the fabulous Petersen Automotive Museum, this event brings together all of the very best luxury brands under one roof for one fantastic evening. Rather running all over the place to speak directly with companies like Mercedes-Benz, Rolls-Royce, SeaNet, or Jet Aviation, it’s possible to connect with those, along with 40 others, in a few hours surrounded by some of the finest museum showpieces to be found anywhere.
With a wide variety of goods like jewelry, watches, cigars, writing instruments, apparel, and so forth one might almost overlook some of the auto related products. Nevertheless, it would be hard to miss the first public showing of the Mansory Ferrari by RTW Motoring. The Mansory accessories take the Ferrari 458 to the next level. Gobs of carbon fiber are added, primarily as visual accents, and a new exhaust system, along with unique wheels to complete the picture. RTW is the exclusive representative of Mansory here in the North America.
Also, Virtual GT is displaying their driving simulator, which allows customers to feel the thrills of racing without the risk, or expense. Plus, it’s hard to race an F1 car in the comfort of your living room, play room, or office. Virtual GT is a perfect conversation starter for anyone that loves sports cars and racing.
Less obvious, but perhaps a bit more extreme is My Yacht Group. The Petersen is a little space limited when it comes to displaying the likes of a yacht, however this doesn’t deter from the mission of My Yacht Group. If you live the high-life, and enjoy action at F1 racing, attending the most dazzling parties at such storied locations such as Monaco and Dubai, and would love to be able to view the entire action ringside from a marvelous luxury yacht, well you need to look no further. All of this is and more is what makes My Yacht Group special.
Meandering around the Rolls-Royce Ghost and the super exotic Lexus LFA attendees are exploring services from The Shave Beverly Hills, LeSpa at Sofitel, and Bob Bondurant School of High Performance Driving while enjoying delicious appetizing treats from AGO Restaurant, and libations from 360 Vodka, Shafer Vineyards, Maker’s 46 and Pisco Porton.
Although all of the exhibitors are interesting, it is hard to not notice the bling in the room. Giantto, BRM Chronographs, La Mer Collections, Tiro Jewelry Design, and Andreoli bring it on, and the glamour of the jewelry vies for attention with the brilliant cars.
Rand Luxury again coordinated this event with an eye towards the best consumer goods. Other companies displaying their products and services include Leica Camera, MTM Special Ops Watch, LifeSource Water Systems, Dana Rebecca Designs, SolarCity, WeWood Watches, Argenti Cigars, Haas Entertainment, REM Sleep Solutions, Studio Becker, Terranea Resort, and even Turks and Caicos are enticing us.
At the end of any night the limo services of KLS Limousine Services, another premium exhibitor, would be ideal. The worldwide chauffeured services are able to get groups of any size from point A to point B. The real struggle this evening isn’t the ride home, but prying ourselves away from the event itself. Ah, the good life.
L to R: Bradford Rand of Rand Luxury, Nicholas Frankl of My Yacht Group and Zsazsa Bodizs