Mini hires new ad agency team, plots personalized ads

Mini has hired a new advertising agency team as it takes a more personalized marketing approach to pump up its small cars in today’s SUV world.

GM cutting third shift in Tennessee, investing $294M for Cadillac crossover

GM will lay off a shift at its plant in Tennessee to address slowing sales and rising inventories. It also confirmed it will invest $294 million in Spring Hill for a future Cadillac crossover.

Ford CEO Jim Hackett to lay out his vision

After quietly evaluating Ford’s operations since taking over as CEO in May, Jim Hackett is expected to start laying out his plan for the automaker during a meeting with Wall Street next week.

Ford, an NFL sponsor, emphasizes free speech while Trump pushes fan boycott

Ford Motor, a major sponsor of the National Football League, issued a statement in support of free speech after player protests and President Donald Trump’s call for a fan boycott.

Subaru to show performance sedan concept in Tokyo

Subaru goes emotional and dynamic with a new semiautonomous performance concept sedan to be unveiled at next month’s Tokyo Motor Show.

Volvo adds XC90 to first U.S. plant, will boost investment to $1.1 billion

Volvo Cars will double down its bet on its upcoming U.S. factory by adding production of its next-generation XC90 crossover and boosting investment to a total of $1.1 billion.

Why are automakers investing in factories now?

Falling sales, rising incentives and mounting vehicle inventories #8212; is this really the right time for automakers to invest heavily in new U.S. production capacity? Whatever, several manufacturers have decided to seize the moment.