Share This Article

BOWERS & WILKINS & MASERATI
Scenes from the Seven Notes World Tour

This article is from our archives and has not been updated and integrated with our "new" site yet... Even so, it's still awesome - so keep reading!

Published on Fri, Jun 7, 2013

By: The LACar Editorial Staff

1-Seven_Notes_LA_RMS_Maserati
The new Quattroporte is the first Maserati to feature a Bowers & Wilkins system (Shoji)

Pictures by John Grafman and Robert Shoji Italian car brand Maserati and British high end audio company Bowers & Wilkins brought their "Seven Notes World Tour" to Los Angeles on June 6, 2013, as part of a current seven city exhibition of sound, music and design. The global tour celebrates the arrival of the new Maserati Quattroporte, which is the carmaker’s first model to feature a Bowers & Wilkins sound system.

1-Seven_Notes_LA_RMS_walking
Bowers & Wilkins and Maserati\'s Seven Notes World Tour in Los Angeles (Robert M Shoji)

The "Seven Notes World Tour" experience is a sonic presentation by the two brands, ans is a progression of "Seven Notes," a collection of music tracks, produced by Howie B (Massive Attack, Bjork, U2), that were created using the seven distinct notes of Maserati V8 engines. The "Seven Notes" tracks were produced at London's Abbey Road Studios using Bowers & Wilkins 800 Series Diamond loudspeakers, by the way.

1-Seven_Notes_LA_JG_Maserati
Maserati\'s new Quattroporte (John Grafman)

Encompassing Dubai, Beijing, Shanghai, Tokyo, Los Angeles, New York and London, plus a Vogue tribute event during Men's Fashion Week in Milan, the "Seven Notes World Tour" features a live performance of the "Seven Notes" tracks by Howie B at each location. Howie B is supported by a local DJ in each city (DJ Harvey in LA). LA Car was invited to capture some of the sights and sounds at the Los Angeles event.

1-Seven_Notes_LA_JG_Miss_California
Miss California USA\'s Christina Meredith behind the wheel of the Quattraporte (Grafman)

The tracks are available to download at www.sevennotes.com.

You Might Also Like These Articles:

multiple cars sketched out on a paper

Car Design Classes - Courtesy The Petersen

image of a sports SUV wearing the Bridgestone WeatherTech tires

Tire Review: Bridgestone WeatherPeak Tires

image of an orange Fiat 500 on display at the 2022 Los Angeles Auto Show

The Return Of The Fiat 500

an overhead view of the Tesla exhibit at the Petersen Automotive Museum in Los Angeles

Is Tesla Stealing The LA Auto Show's Thunder?

image of the new Genesis X Convertible and the new Genesis G90 at the 2022 LA Auto Show

LA Auto Show By The Numbers