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BOWERS & WILKINS & MASERATI
Scenes from the Seven Notes World Tour

This article is from our archives and has not been updated and integrated with our "new" site yet... Even so, it's still awesome - so keep reading!

Published on Fri, Jun 7, 2013

By: The LACar Editorial Staff

1-Seven_Notes_LA_RMS_Maserati — The new Quattroporte is the first Maserati to feature a Bowers & Wilkins system (Shoji)

Pictures by John Grafman and Robert Shoji Italian car brand Maserati and British high end audio company Bowers & Wilkins brought their "Seven Notes World Tour" to Los Angeles on June 6, 2013, as part of a current seven city exhibition of sound, music and design. The global tour celebrates the arrival of the new Maserati Quattroporte, which is the carmaker’s first model to feature a Bowers & Wilkins sound system.

1-Seven_Notes_LA_RMS_walking — Bowers & Wilkins and Maserati\'s Seven Notes World Tour in Los Angeles (Robert M Shoji)

The "Seven Notes World Tour" experience is a sonic presentation by the two brands, ans is a progression of "Seven Notes," a collection of music tracks, produced by Howie B (Massive Attack, Bjork, U2), that were created using the seven distinct notes of Maserati V8 engines. The "Seven Notes" tracks were produced at London's Abbey Road Studios using Bowers & Wilkins 800 Series Diamond loudspeakers, by the way.

1-Seven_Notes_LA_JG_Maserati — Maserati\'s new Quattroporte (John Grafman)

Encompassing Dubai, Beijing, Shanghai, Tokyo, Los Angeles, New York and London, plus a Vogue tribute event during Men's Fashion Week in Milan, the "Seven Notes World Tour" features a live performance of the "Seven Notes" tracks by Howie B at each location. Howie B is supported by a local DJ in each city (DJ Harvey in LA). LA Car was invited to capture some of the sights and sounds at the Los Angeles event.