Share This Article

RIDING HIGH
Toyota 2018 C-HR “Coupe High Rider” Launches at Automobility

This article is from our archives and has not been updated and integrated with our "new" site yet... Even so, it's still awesome - so keep reading!

Published on Sat, Nov 19, 2016

By: The LACar Editorial Staff

By Glenn Oyoung Back in February Toyota announced it would shut down Scion and that all MY17 Scions would be rebadged as Toyotas. The debut of the 2018 Toyota C-HR is significant not only because the red-hot compact crossover segment is projected to exceed 1 million units in sales by 2020, but also because it symbolizes Toyota’s commitment to keeping younger consumers in the fold.
Toyota Debuts C-HR at Automobility

Powered by a 2.0-liter four-cylinder engine with 144 horsepower mated to a CVT transmission, the front-wheel drive C-HR is meant to be a capable car aimed at the young urban professional. (Why don’t suburban professionals get any love? I guess that’s assumed…) With aggressive styling, upscale interior, and the latest tech features the C-HR is a worthy competitor to the more established Nissan Juke and Honda CR-V. Toyota christened the C-HR at a press event that featured a cornucopia of Millennial-related events – DJ 3LAU (yes, that’s “Blau” with a 3) spinning EDM beats, screen-printed bags, trendy social media influencers breaking out in dance, and self-professed car nut Wilmer Valderrama from “That 70’s Show.” In the highly competitive compact crossover segment, Toyota is putting the world on notice with the C-HR that they are pulling out all the stops.

You Might Also Like These Articles:

image of a freeway overpass in Los Angeles

Weekly Roundup

image of the exterior of a 2023 Lexus NX 350h Luxury wearing the Nori Green Pearl coat

2023 Lexus NX 350h Luxury

image of the 2023 Lexus ES350 F Sport showing both the front and side of the vehicle

2023 Lexus ES350 F Sport H

image of the 2023 Mazda3 Hatchback with a Palm Springs hotel in the background

2023 Mazda3 Turbo AWD Premium Plus Hatchback

the 2023 Lexus GX460 as seen from the front right, parked along the street.

2023 Lexus GX460 Black Line