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DODGE CHALLENGERS IN NASCAR

This article is from our archives and has not been updated and integrated with our "new" site yet... Even so, it's still awesome - so keep reading!

Published on Tue, Jul 13, 2010

By: The LACar Editorial Staff

2010 NASCAR Nationwide Series, Daytona

The Penske Racing Dodge Challenger Penkse to be face of brand with two teams in series Well, it’s not just Mustangs in NASCAR. The Challenger is Dodge Motorsports car for the Nationwide Series. Earlier this month, Penske Racing fielded Justin Allgaier’s No. 12 Verizon Wireless Dodge Challenger at Daytona International Speedway. Dodge is providing support for Penske Racing's two-car operation in the Nationwide Series, in addition to Penske's three teams in the Sprint Cup Series. "As the performance brand of our new company, we are excited to expand our relationship with Penske Racing and introduce the iconic Dodge Challenger as our entry into the NASCAR Nationwide Series," said Ralph Gilles, president and CEO, Dodge Car Brand. "Motorsports are a significant part of the Dodge brand's legacy. Penske Racing has such a rich tradition in motorsports, and our partnership in the Nationwide Series will provide an excellent opportunity to showcase the Challenger and offer our loyal Dodge enthusiasts plenty of excitement in this very competitive series next year." Penske Racing is fielding two teams, both running the full-season schedule. The Dodge Challenger will be used at the four new car races NASCAR has designated. At the other 31 events that complete the 35-race season, Penske Racing will field Dodge Chargers as it did this season with the No. 12 driven by Justin Allgaier. Joining Allgaier will be Brad Keselowski in the No. 22. "We believe Dodge's relationship with Penske Racing will continue to elevate and highlight both our brands and deliver value to Dodge enthusiasts," said Tim Cindric, president of Penske Racing. NASCAR is expecting full integration of the new car in 2011.

Mopar '10 Challenger.  For the first time in its history, Chrysl

Mopar® ’10 Challenger Chrysler Group LLC Introduces Mopar® ’10 Challenger To further underscore the role of the Challenger in Dodge Motorsports, Chrysler Group LLC will launch a special-edition Mopar® version of one of its vehicles. The Mopar ’10, a Mopar 2010 Dodge Challenger, arrives in Dodge dealerships in August. “Our Mopar ’10 Challenger is a collaboration of two iconic brands with tremendous heritage,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. “Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer.” The U.S. Manufacturer’s Suggested Retail Price (MSRP) for Mopar ’10 is $38,000 for an automatic transmission and $39,000 for a manual transmission. Both prices include $750 for destination. Customers may pre-order now. “Mopar ’10 has a wicked, sinister appearance that will turn heads.” said Ralph Gilles, President and CEO of Dodge, Chrysler Group LLC. “The Mopar brand resonates with hard-core enthusiasts, and this car will too.” Dodge and Mopar collaborated to create Mopar ’10, a “Mopar modified” 2010 Dodge Challenger R/T. Under-the-hood features include the legendary 5.7-liter HEMI® V-8 engine, a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover. Under the decklid is a rear strut-tower brace that stiffens the chassis and improves handling characteristics of the car. Mopar ’10 will be available in Brilliant Black with a choice of three accent colors: Mopar Blue, Red or Silver. Accent colors will appear on side stripes as well as in the stitching on the steering wheel and seats. Exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround, and a functional, vented T/A-style hood with vintage hood pins. Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door. A special Mopar ’10 car cover also comes with the vehicle. Interior features include Katzkin leather seating, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar ’10 logo and Mopar branding throughout. Every customer who purchases a Mopar ’10 will receive a special owner kit that includes a certificate with the vehicle identification number (VIN), date of build completion, and build number. The kit also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar ’10 merchandise.

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