CHEVY RUNS DEEP AT SEMA

LAS VEGAS—At this week’s annual SEMA Show, Chevrolet will introduce a trio of show cars featuring the brand’s new family of small cars. The Z-Spec Concept represents Chevrolet designers’ ideas for a potential line of accessories.

Chevrolet will debut concepts that extend the design and performance attributes of its performance cars, with a series of Camaro and Corvette concepts, including show cars emphasizing new expressions of each car’s track capabilities. Chevrolet will announce two new special edition models for Camaro that will be produced in 2011, the Camaro Synergy Series 2011 and XM Accessories Appearance Package.

Two additional Camaro models will debut as SEMA concepts, the Camaro Red Flash and the Camaro SSX Track Car, each containing a blend of Chevrolet Accessories and new concepts from Chevrolet designers. Two Corvette concepts, the Z06X Track Car and Corvette Jake will debut, offering different expressions of the car’s track accomplishments.

“SEMA 2010 provides an ideal platform to Chevy to showcase new products like the all-new Cruze compact and the revolutionary new Volt,” said Chris Perry, vice president of Chevrolet marketing. “Car and truck enthusiasts have a natural connection to Chevrolet, and we intend to extend that with new design concepts and accessories aiming to make our products even more inspiring to customizers.” The SEMA Show is Nov 2-5 at the Las Vegas Convention Center.