NEW MALIBU DAWNS AT SHANGHAI NOON
This article is from our archives and has not been updated and integrated with our "new" site yet... Even so, it's still awesome - so keep reading!
Published on Thu, Apr 14, 2011
By: The LACar Editorial Staff
DETROIT and SHANGHAI—When Chevrolet unveils the all-new Malibu in the United States on Monday night, people around the world will be able to watch in full-screen, high-definition video streamed live over the Internet. The timing of the Web reveal coincides with the April 19 auto show debut of the new Malibu in Shanghai. “We are expanding the reach beyond mainstream product introductions typically seen at auto shows. We are using the latest technologies available to us like no other automaker has done before to introduce this all-new, important car for Chevrolet on continents around the world,” said Russ Clark, product director at Chevrolet. “Broadcasting in HD will help us make sure the world gets a good look at the all-new Malibu.”
The new Malibu will be sold in nearly 100 countries on six continents. Chevrolet will transcend time zones by revealing it live on the web April 18 at 8:30 p.m. EDT and at the Shanghai Auto Show April 19. Chevrolet fans on Facebook can watch the global premiere of the all-new Malibu live in the Malibu tab, while iPad and iPhone owners can watch the online reveal via a custom broadcast optimized for the personal mobile devices. The video stream on Facebook and iPad/iPhone will be in standard definition. The all-new Malibu will feature a family of fuel-efficient four-cylinder engines, along with six-speed transmissions that also contribute to efficient performance. “The Malibu was designed to stand out in all markets around the globe, while its European-inspired driving characteristics were engineered to challenge the best in its class,” says Chevrolet’s David Darovitz.
Chevrolet is quick to point out that the Malibu was GM’s best-selling car in the United States in 2010, with sales of nearly 200,000 vehicles. It’s among Chevrolet’s most-decorated vehicles in the United States, earning more than 40 industry awards since 2008. “The Malibu was the only midsize car in the industry to win the Consumers Digest Automotive “Best Buy” award the past three years—2011, 2010 and 2009,” says Darovitz. “The Malibu has also been named a “Top Safety Pick” by the Insurance Institute for Highway Safety.”