MAZDA JOINS THE 40 MPG CLUB AND DEALS A FIVE HAND

MAZDA DEBUTS 40-MPG 2012 MAZDA3 AND ANNOUNCES PRODUCTION OF ALL-NEW CX-5 HOT WIRE— Mazda North American Operations (MNAO) unveiled its suite of SKYACTIV technologies at the New York International Auto Show. First up: A 40-mpg highway fuel economy of its face-lifted 2012 Mazda3 compact car, which made its U.S. debut at the show. Secondly, MNAO announced that the MINAGI Concept, which made its North American debut in New York, will be the basis of a production compact SUV model—the Mazda CX-5. SKYACTIV is a suite of new technologies for Mazda that includes redesigned, high-efficiency internal combustion gasoline and diesel engines, manual and automatic transmissions, and high-efficiency body and chassis combinations. Mazda says it will be the core of its future product line.

The 2012 Mazda3 will be Mazda's first North American application of SKYACTIV technologies, available with a SKYACTIV-G 2.0-liter gasoline engine mated to either the SKYACTIV-Drive six-speed automatic transmission or a SKYACTIV-MT six-speed manual transmission. The 2012 Mazda3 also will feature refreshed exterior and interior restyling, and will go on sale later this year. The CX-5, to be based off of the MINAGI Concept, will feature the full suite of SKYACTIV technologies, and join the brand's global line-up in 2012. The compact SUV will make its world debut at the 64th IAA (Internationale Automobil-Ausstellung) Motor Show to be held in Frankfurt, Germany this September. Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.