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TOTAL MAYHEM FROM THE TOTAL PERFORMANCE PEOPLE

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Published on Sun, May 15, 2011

By: The LACar Editorial Staff

The 2012 Ford Mustang with the Mayhem package
2012 Ford Mustang with the Mayhem package

Ford Mustang Facebook Fans Choose ‘Mayhem’ as New Name for V6 Performance Package HOT WIRE—The Ford Mustang V6 Performance Package now has a new name. After Ford reached out to the nearly 1.4 million fans on the Mustang Facebook page, “Mayhem Mustang Package” has been chosen. “We saw great enthusiasm from fans, with tons of creative, unique names coming in,” said Brian McClary, Ford social and emerging media specialist. “The contest was twofold – it let us engage with fans by letting them have a say, and it helped build awareness for the package.” More than 3,000 submissions were made to the Mustang Facebook page and nearly 6,700 users installed the “You Name It” app that let them participate in the contest. The winning submission came from a fan in Charlotte, N.C., who has won a three-year lease on a 2012 Mustang equipped with the Mayhem Mustang Package.

The 2012 Ford Mustang

Facebook fans were asked to suggest a name on the Facebook page and reach out to their friends in the social media world to help propel their choice into the top five names. A gallery on the page let visitors see all of the choices that could be voted on. After the five most-voted names were selected, Ford chose the name that best shows off the personality of the package. Each finalist was run through trademark, copyright and brand approvals. The Mayhem Mustang Package will be used as the name on all Mustang sales, marketing and communications materials. The Mayhem Package The 305-horsepower all-aluminum Ti-VCT V6 engine serves as the heart of the Mayhem package. Borrowing from the GT, the new package packs numerous suspension and body stiffening upgrades to deliver a higher level of handling performance. Enhanced braking and a near-equal front/rear weight distribution top off the package. The Ford Mayhem Mustang Package includes: • 3.31 rear axle ratio for quicker off-the-line acceleration • Mustang GT coupe front and rear stabilizer bars • Mustang GT front struts and rear shocks/springs • Shelby GT500 rear lower control arm • Unique 19-inch wheels • Pirelli performance tires for improved grip • Unique front and rear brake calipers fitted with Performance Friction pads • Strut tower brace for increased body rigidity • Unique electronic stability control calibration with sport mode for performance driving The Mustang Mayhem is expected to still deliver an EPA rating of 31 miles per gallon (highway), and the manufacturer's suggested retail price (MSRP) with the package is just over $26,000.

2012 Ford Mustang

VITAL STATISTICS Name of vehicle: 2012 Ford Mustang with the Mayhem Package Price: $26,145 EPA fuel economy rating: 19 city / 31 highway Performance (est.) 0-60 mph: 5.1 seconds Quarter mile: 13.7 seconds

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