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Hyundai Becomes Title Sponsor of IMSA Race Weekend at WeatherTech Raceway

Published on Mon, Jun 1, 2020

By: The LACar Editorial Staff

Hyundai’s high-performance N Brand will be marquis sponsor for the IMSA race weekend during Labor Day weekend.

The International Motor Sports Association (IMSA) Race Weekend is always a staple at WeatherTech Raceway Laguna Seca. Now, it has a title sponsor. Hyundai N Brand will take handle top sponsorship of the Race Weekend this year, taking place over Labor Day weekend, September 4-6, 2020. The event has now been named the Hyundai Monterey Sports Car Championship.

Hyundai’s N Line portfolio of vehicles is expanding, and now includes the Veloster N, Elantra N Line and Sonata N Line. Fans will also be provided special N Brand experiences throughout the weekend.

Hyundai Becomes Title Sponsor of IMSA Race Weekend at WeatherTech Raceway
Hyundai Becomes Title Sponsor of IMSA Race Weekend at WeatherTech Raceway.

“Seeing Hyundai and their N performance brand combine with one of my all-time favorite venues is fantastic news,” said Bryan Herta, co-owner of Bryan Herta Autosport.

Hyundai will relentlessly pursue victory at the IMSA Michelin Pilot Challenge championship with three Veloster N TCR cars and six drivers. Mark Wilkins and Michael Lewis who co-drove the #98 Veloster N TCR to the 2019 IMPC Drivers championship will be split up for 2020. Michael Lewis will remain in the #98, now with Mason Filippi and Mark Wilkins will co-drive with Harry Gottsacker in the #21. The new third entry, the #33 Veloster N TCR, will be driven by open wheel standouts Gabby Chaves and Ryan Norman.

“Hyundai is proving to be a terrific partner in the rebranded Hyundai Monterey Sports Car Championship, and their on-track presence continues to impress us,” said John Narigi, president and general manager of WeatherTech Raceway Laguna Seca. “We look forward to working with their skilled team on the Hyundai N Brand experience to provide even more exciting engagement opportunities for guests and fans who join us for the Labor Day race weekend.”

Tickets for the Hyundai Monterey Sports Car Championship are now on sale, and a Weekend General Admission ticket is available for $75. Paddock access is free and children 15 and under always receive free general admission at WeatherTech Raceway when accompanied by a ticketed adult.

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