Porsche Launches New Vehicle Subscription Programs in LA
Published on Wed, Aug 26, 2020
By: The LACar Editorial Staff
Porsche’s Vehicle Subscription program – Porsche Drive – offers single vehicle, multi vehicle, and rental options to members in Los Angeles.
Porsche has announced a smart move that might shake up the way we see vehicle availability in LA. Porsche Cars North America, Inc. (PCNA) has introduced a monthly Single-Vehicle Subscription (SVS) option to the Porsche Drive program in Los Angeles.
The option is only available to members and offers access to a single Porsche model for one or three months for an all-inclusive fee. The new option joins the fray with Multi-Vehicle Subscription and Rental programs also available through Porsche Drive. The Single-Vehicle program will start September 25.
The preliminary results of the Multi-Vehicle Subscription have been positive, showing that it reaches new audiences for the brand. 80% of participants are new to Porsche and are typically younger than the average age for current Porsche buyers. By adding a Single-Vehicle option, Porsche looks to offer another angle for customer preference.
To sign up for the Porsche Drive program, entrants can download the Porsche Drive app and apply for membership.
“If California were a country, it would be our fifth-largest market in the world. After bringing Porsche Drive to San Diego last summer, Los Angeles was an obvious choice to allow customers to experience a variety of Porsche sports cars and SUVs at the touch of an app. Now, in addition to our Porsche Experience Center Los Angeles track, LA residents or those visiting LA have another way to enjoy a Porsche,” said Klaus Zellmer, President and CEO of PCNA.
• Porsche Drive – Single-Vehicle Subscription grants members access to a single Porsche model for one or three months, with concierge delivery and pick-up within the delivery area. When signing up for the program, members can choose from a variety of current model variants for their monthly subscription. After the initial subscription period, members can extend their membership in the existing model or choose a new vehicle. With the exception of fuel, all operating costs including vehicle maintenance and insurance are a part of the flat monthly fee (+ taxes and fees) that varies depending on model variant. Models and pricing are available here.
• Porsche Drive – Multi-Vehicle Subscription is a monthly program that offers members unlimited vehicle swaps at the touch of an app. Cars are delivered and picked up by a concierge anywhere a customer chooses within the delivery area. With the exception of fuel, all operating costs including vehicle maintenance and insurance are a part of the flat monthly fee – $2,100 (+ taxes and fees) for the “Launch” membership that includes a variety of current model variants and $3,100 (+ taxes and fees) for the “Accelerate” level that adds higher-performing variants of other models to the menu, including the iconic 911.
• Porsche Drive – Rental offers shorter commitments than a month, such as weekend getaways, date nights, or vacations. It is also app-based, with daily and weekly usage options. Customers retrieve vehicles from the participating dealership, and upon the completion of the rental, a concierge will pick up the vehicle within the delivery area or the vehicle can be returned to the participating dealership. Prices for Porsche Drive range from $245 (+ taxes and fees) for one day in a Macan to $2,415 (+ taxes and fees) for weekly usage of a 911.
For more information, please visit porschedrive.com.