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WeatherTech Raceway Establishes Two New Management Roles

Published on Sun, Jan 17, 2021

By: The LACar Editorial Staff

WeatherTech Raceway Laguna Seca has promoted two executive committee members to new positions prior to the 2021 race season.

WeatherTech Raceway Laguna Seca prepares for the 2021 race season with the promotion of two excellent members of their staff. Jeanie Sumners will be promoted to Director of Marketing, and Barry Toepke will be appointed as the new Director of Heritage Events and Public Relations. Both positions look to help guide the business of Laguna Seca Recreation Area through 2021.

“Both Jeanie and Barry are leaders not only in the company, but also in the community,” commented John Narigi, president and general manager of WeatherTech Raceway Laguna Seca. “Both are highly respected in the industry and community and have a drive and vision for taking this facility to the next level. Together, they have a combined 57 years of experience being associated with or employed at this iconic track and recreation area.”
Jeanie Sumners has been with WeatherTech Raceway Laguna Seca for 20 years, and prior to that a volunteer for seven years. She expands her responsibilities by overseeing brand and event advertising, promotions, collateral materials, and overall branding direction of the Laguna Seca Recreation Area.

Sumners also plays a vital and visible role in the Monterey community as a brand ambassador and is involved with a number of professional organizations.
With more than 30 years’ involvement in historic racing on the Monterey peninsula, Barry Toepke becomes Director of Heritage Events and Public Relations. One of the world’s preeminent historic car races and lifestyle experiences, the Rolex Monterey Motorsports Reunion is a wholly owned event of the County of Monterey, thereby making the team responsible for all aspects of the annual gathering.

He also will be working with the governing committee, serving as lead of both the selection committee and new sanctioning body, as well as functioning as the primary point of contact for the hundreds of race participants who annually attend. Toepke will continue overseeing the public relations department.

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