08/13/04-08/15/04 MERCEDES LOVE TOUR

8/13-8/15 MERCEDES LOVE TOUR

By JOHN GRAFMAN

Now take utopia at Disneyland, the first time most of us had our hands around the wheel of a moving vehicle. Remember how good that felt? Now that you're all grown up, at least physically, you start to wonder, "Have I lost that loving feeling"? Well if you could have Utopia it would have your favorite cars, no limits and best of all no salespeople. Some might call this Fantasyland but Mercedes calls this the Love Tour. Some truly fantastic cars are on hand such as the new SLK for 2005 as well as the SL500 and CLK, S and E Class models. Don't miss out and share the love!

What: Celebrating its customers' love affairs with their Mercedes-Benz vehicles, Mercedes-Benz USA (MBUSA) will bring its "Love Mercedes Tour" to Los Angeles. Attendees will be able to test drive Mercedes vehicles in an environment free of salespersons and enjoy upscale lifestyle brands from the worlds of fashion, technology, home, beauty, food, health and travel.

For every mile Los Angeles residents put on an event test-drive vehicle, MBUSA will donate a dollar toward a college scholarship for an area student who will be the first in their families to attend college. The scholarships created through the Love Mercedes Tour will be awarded in 2005 as part of the company's DRIVE YOUR FUTURE: the Mercedes-Benz USA Scholarship Program.

Who: The event is free. Attendance is through pre-registration on-line at www.LoveMercedesTour.com. Availability is limited, so pre-registration is on a first come, first serve basis. Drivers must be at least 21 years of age and possess a valid driver's license.

When: Friday, August 13th through Sunday, August 15th Event dates: Fr., August 13 (1:00 - 4:00 p.m.), Sat., August 14 & Sun., Aug. 15 (9 a.m. - 4 p.m.) Where: Hollywood Park 1050 S. Prairie Ave. Inglewood, CA 90301

There are no sales people at these events - only the opportunity for consumers to "touch and feel" different products that fit into their lifestyle and to "experience" and drive the cars on exciting test courses.