DESIGNED TO INSPIRE
This article is from our archives and has not been updated and integrated with our "new" site yet... Even so, it's still awesome - so keep reading!
Published on Fri, Oct 15, 2004
By: The LACar Editorial Staff
DESIGNED TO INSPIRE
By JOHN GRAFMAN
A proper measure of a design studio's success is not how many years the doors remain open, but more importantly the quality of work coming out of those doors. These days, even the big players have had a rocky time maintaining their in-house studios. Small, independent outside firms such as Prisma Design International have to manage without the deep pockets of a big, parent corporation or a major manufacturer always willing to keep the lights on and the cash flowing.
LA Car tips its hat to all those who follow their heart, and make our world
a better place to live through design. Looking back, many automobiles and products
were designed as a means to an end or as a necessary evil in bringing them to
market. Now, even the most humble of items such as vacuum cleaners are works
of art that aren't out of place in a museum let alone in your home. 
Over the years, there have been numerous landmark automotive designs. However,
it can be argued that the vast number of cars coming out of many studios, both
concepts and production oriented vehicles, are superior in various ways. Of
course, today we have the advantage of computers, fantastic materials, measuring
equipment of unparallel quality, and the ability to look back and reflect on
what has come before us. The competition among designers is fierce, with a sizable
pool of talent. Like many other occupations, the cream does seem to rise to
the top.
LA Car is proud to feature some of the renderings from Prisma Design International.
This is just a small sampling of design work, just enough to inspire all of
us.
Find more information at www.prismadesignintl.com
