SNOOZE FEST NO MORE
2014 Toyota Corolla unveiled
This article is from our archives and has not been updated and integrated with our "new" site yet... Even so, it's still awesome - so keep reading!
Published on Wed, Jun 12, 2013
By: The LACar Editorial Staff
The Toyota Corolla has always had a reputation for reliability. It’s feats of indestructibility are well-documented on these pages (see LA Car’s “The Indestructible”). But the Corolla has also had a reputation as a snooze fest—reliable, but bland. For 2014, Toyota pulled all the stops to change that image. And so at Barker Hanger in Santa Monica, Toyota unveiled its 11th generation Corolla before 750 journalists and guests. Editor-at-large Zoran Segina was there to capture the moment.
Words and pictures by Zoran Segina
The theme was Corolla Elevated, and the whole show took place up on the air. The acrobatic troupe, Fuerza Bruta (“brute force” in Spanish) was founded in Argentina, and made their grand introduction in New York City. The big square device in the photos is a wading pool, which could be tilted back and forth, providing dramatic show.
The Barker Hangar was filled with people. Several food stations provided a variety of fares prepared by Toyota chefs. The hit drink in the bar in the center was a frozen margarita made with liquid nitrogen. As you can see Adam Carolla was there claiming that the 1969 Corolla was not the oldest "Co(a)rolla on the floor (a number of vintage Corollas were on display, including the 1969 model, from the Toyota Museum in Torrance, California).
“As our second best-selling vehicle and a familiar sight on American roadways, the new Corolla retains its trusted quality and reliability while adding an exciting new look and energy,” said Bill Fay, group vice president and general manager, Toyota Division.
To go along with its new exterior image, the new Corolla encompasses standard LED headlamps and Bluetooth® connectivity, available touchscreen audio, backup monitor, Smart Key, paddle shifters and Entune®, Toyota’s multimedia app suite.
The new Corolla does look impressive. It sports a huge trunk, and it is indeed quite comfortable. For more information about the new Corolla, click http://pressroom.toyota.com/releases/toyota+elevates+surprising+2014+corolla.htm here. Link opened into new tab: formulad.com/schedule/results
