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06/03/2007 (through) BIG DADDY ROTH AT THE PETERSEN

This article is from our archives and has not been updated and integrated with our "new" site yet... Even so, it's still awesome - so keep reading!

Published on Mon, May 28, 2007

By: The LACar Editorial Staff

Ed "Big Daddy" Roth: The Original Rat Fink explores the life, times, and creations of designer, entrepreneur, and car fabricator Ed "Big Daddy" Roth. Roth rose to celebrity status in the car-crazed youth culture of the 1960s, reinventing the custom car aesthetic with wild, fiberglass-bodied fantasy hot rods. He amazed car show attendees with vehicles like the Outlaw, the Beatnik Bandit, and ROTAR. His company, Roth Studios, produced striking art and typography with caricatures of monsters in musclecars and hot rods. The archetypal Roth character, Rat Fink, was widely regarded as Mickey Mouse's alter ego. Kids loved it and moms hated it. The imagery of Rat Fink and his monstrous brethren struck a chord with teenagers across America and served as the foundation for a mail-order empire that funded "Big Daddy" Roth's automotive enterprises. His creations are still admired for their individuality, playfulness, and ability to provoke a response. Museum Hours: Tuesday through Sunday, 10 am - 6 pm The Museum will be open on Memorial Day. Admission: Adults $10, seniors & students $5, children $3. Free for Museum members and children under 5. Petersen Automotive Museum www.petersen.org

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