08/03/2007-08/11/2007 CHEVY'S REV IT UP
This article is from our archives and has not been updated and integrated with our "new" site yet... Even so, it's still awesome - so keep reading!
Published on Fri, May 25, 2007
By: The LACar Editorial Staff
REV IT UP
The entry fee for competitors is just $25, and there is no admission charge for
friends and spectators.
Rev It Up 2007 is a true playground for car lovers. It is the "World's Largest
Performance Driving School and National Racing Competition" in which
experienced racers and amateurs alike compete for the title of "Rev It Up
National Champion" and a 2007 Chevrolet Corvette. Additionally, six regional
winners will receive two days of instruction at the Bondurant School of High
Performance Driving.
Rev It Up 2007 gives car enthusiasts - spectators and competitors - a chance to
immerse themselves in all things automotive, including taking a ride in a
505-horsepower Corvette Z06 for a "Time Attack" run, testing reaction time and
car control in an acceleration and braking contest, racing friends in an Enduro
Kart competition, driving the 2007 Corvette and the rest of Chevrolet's
performance lineup on a custom-designed course, checking out the cars in the
tuner/car display area, and experiencing the hottest music and latest automotive
technology at the Chevy Pavilion - including an up close look at the dramatic
Camaro Concept.
"Where else but Rev It Up can you spend the day racing, driving and experiencing
the best that Chevy has to offer?" said Ed Peper, Chevrolet Marketing General
Manager. "It's a great combination of competition and car show, where automotive
enthusiasts can hone their skills and test their precision and control in our
performance vehicles at an incredible enthusiast's day camp."
Rev It Up 2007 Dates and Locations:
· July 20 and 21: Houston, TX - Reliant Park
· July 27 and 28: Orlando, FL - Epcot Center
· August 3 and 4: New York/New Jersey - Old Bridge Township Raceway Park
(Englishtown, NJ)
· August 10 and 11: Washington, D.C. - FedEx Field (Landover, MD)
Updated information, event locations and pre-registration forms are available at
www.revitup.com.
Rev It Up: Behind the Wheel
Rev It Up Competition - More intense for 2007, competitors of all skill levels
will learn advanced driving techniques in the classroom and on the track from
AMCI professional race drivers/ instructors and compete for prizes. Rev It Up
2007 competitors in four skill level-based classes will drive identically
prepared Chevrolet Cobalt SS models and try to qualify for the final run of each
day - the Pro Class Heat - behind the wheel of a 2007 Corvette. The fastest
competitor out of the six regional pro heat winners will claim the ultimate
title of "Rev It Up 2007 National Champion" - and receive a new 2007 Chevrolet
Corvette. All six regional winners will receive two days of instruction for two
people at the Bondurant School of High Performance Driving, including airfare.
Corvette Performance Course - Everyone attending Rev It Up 2007 (both
competitors and spectators) can experience the thrill of putting Chevrolet's
400-horsepower flagship sports car, the 2007 Corvette, through its paces on a
specially designed course.
Reaction and Traction Competition - New for 2007, this is a true test of the
driver's acceleration and braking skills behind the wheel of a 303-horsepower
Impala SS or 395-horsepower TrailBlazer SS. Without breaking traction, drivers
will have to accelerate quickly and stop just as fast. Drivers will be able to
take on their friends, and prizes will be given to those who prove their skills.
Enduro Kart Challenge - Professional drivers around the world, competing in
every type of motor competition from NASCAR to Formula One to sports car racing,
have gotten their start in karts. Not the type found in the local amusement
park, these karts are serious racing machines. Participants will have the
opportunity to race karts against their friends while experiencing fast turns
and high g-forces.
Chevy Performance Course - Drivers can put a variety of the latest Chevy
performance vehicles through their paces on a challenging route, including
Corvette, Impala SS, Cobalt SS Supercharged and TrailBlazer SS.
Additional Car Control Clinics - From behind the wheel, participants learn the
finer points of vehicle dynamics and car control from experienced pros.
Rev It Up: Z06 Co-Pilot Experience
Corvette Z06 Car "Time Attack" - All new for 2007 is Time Attack, the challenge
of setting the outright fastest lap on a given course, a popular challenge for
both vehicle and driver. In this activity, participants ride in the passenger
seat of a 505-horsepower Corvette Z06 piloted by an experienced racer,
demonstrating how to attack a course to set the best possible time.
Camaro Concept
Rev It Up: Beyond the Wheel
In 2007 Rev It Up also introduces a full array of brand new non-driving
experiences, providing automotive fun for competitors taking a break from
driving instruction or competitions, and plenty to do for those whose focus
isn't on the track but on the car culture lifestyle.
A sample of the activities and experiences:
Chevy Nation Pavilion - New for 2007 is a comprehensive display of the latest
cars, trucks and performance parts, as well as a sneak peak into future
technology and products - including the Camaro Concept. The Chevy Nation
Pavilion will provide a place for participants to experience Chevy up close.
Chevy Racing Experience - Also new for 2007 is a Chevrolet display of
motorsports heritage and technology with a showcase of its latest racing
machines and well-known display vehicles, including those from SEMA.
Car Corrals - Another new feature for Rev It Up is special parking and display
areas for local clubs, magazines and enthusiasts to display their personal
vehicles and win prizes.
Rev It Up Partner Paddock - Rev It Up participants can shop for apparel, racing
gear, and browse performance parts and accessories.
Opportunities to Meet Pro Drivers - Participants will be able to chat with and
get autographs from popular NASCAR, ALMS and SCCA Chevy Racing drivers.
"Overall, Rev It Up is a celebration of the U.S. car culture and the ultimate
destination for the true enthusiast" said Peper. "Chevy is proud to be part of
this revolutionary automotive experience."
About Chevrolet
With the largest dealer
network in the United States, Chevrolet is the leader in full-size trucks and
the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers
more-than-expected value in every vehicle category, offering cars and trucks
priced from $9,995 to $78,175. Chevrolet delivers expressive design, spirited
performance and great value with standard features usually found only on more
expensive vehicles. More information on Chevrolet can be found at
www.chevrolet.com.
About Automotive Marketing Consultants, Inc.
AMCI, the world's premier automotive event marketing company since 1982, is a
member of the international Omnicom family of companies. AMCI is headquartered
in Marina del Rey, CA, with additional offices in California, New Jersey and
Detroit. In addition to event marketing design and production, AMCI offers
industry-leading testing, evaluation and consultation services. For more
information about AMCI, visit
www.amcimarketing.com.