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08/03/2007-08/11/2007 CHEVY'S REV IT UP

This article is from our archives and has not been updated and integrated with our "new" site yet... Even so, it's still awesome - so keep reading!

Published on Fri, May 25, 2007

By: The LACar Editorial Staff

REV IT UP REV IT UP® RACING EXPERIENCE ROARS BACK INTO ACTION FOR 2007 Chevy-Powered Auto Enthusiast "Day Camp" Set For 6-City Tour Entry Fee of just $25 for Full Day of Motorsports Activities Not content with merely holding the title of the "World's Largest Performance Driving School and National Racing Competition" Rev It Up® and presenting sponsor Chevrolet have upped the ante with "Rev It Up 2007: Where Drivers Come To Play" - a full day of fun geared to the true driving enthusiast. In addition to the national driving competition in which competitors can win a new 2007 Chevrolet Corvette, there are many more activities available for both competitors and their friends and families, including at-the-limit professional driving demonstrations and instruction, go-kart racing, electronic racing game competitions, tuner/custom car displays, tech tips from top performance tuners and previews of future Chevrolet vehicles - including the Camaro Concept.

The entry fee for competitors is just $25, and there is no admission charge for friends and spectators. Rev It Up 2007 is a true playground for car lovers. It is the "World's Largest Performance Driving School and National Racing Competition" in which experienced racers and amateurs alike compete for the title of "Rev It Up National Champion" and a 2007 Chevrolet Corvette. Additionally, six regional winners will receive two days of instruction at the Bondurant School of High Performance Driving. Rev It Up 2007 gives car enthusiasts - spectators and competitors - a chance to immerse themselves in all things automotive, including taking a ride in a 505-horsepower Corvette Z06 for a "Time Attack" run, testing reaction time and car control in an acceleration and braking contest, racing friends in an Enduro Kart competition, driving the 2007 Corvette and the rest of Chevrolet's performance lineup on a custom-designed course, checking out the cars in the tuner/car display area, and experiencing the hottest music and latest automotive technology at the Chevy Pavilion - including an up close look at the dramatic Camaro Concept. "Where else but Rev It Up can you spend the day racing, driving and experiencing the best that Chevy has to offer?" said Ed Peper, Chevrolet Marketing General Manager. "It's a great combination of competition and car show, where automotive enthusiasts can hone their skills and test their precision and control in our performance vehicles at an incredible enthusiast's day camp."

Rev It Up 2007 Dates and Locations: · July 20 and 21: Houston, TX - Reliant Park · July 27 and 28: Orlando, FL - Epcot Center · August 3 and 4: New York/New Jersey - Old Bridge Township Raceway Park (Englishtown, NJ) · August 10 and 11: Washington, D.C. - FedEx Field (Landover, MD) Updated information, event locations and pre-registration forms are available at www.revitup.com.

Rev It Up: Behind the Wheel Rev It Up Competition - More intense for 2007, competitors of all skill levels will learn advanced driving techniques in the classroom and on the track from AMCI professional race drivers/ instructors and compete for prizes. Rev It Up 2007 competitors in four skill level-based classes will drive identically prepared Chevrolet Cobalt SS models and try to qualify for the final run of each day - the Pro Class Heat - behind the wheel of a 2007 Corvette. The fastest competitor out of the six regional pro heat winners will claim the ultimate title of "Rev It Up 2007 National Champion" - and receive a new 2007 Chevrolet Corvette. All six regional winners will receive two days of instruction for two people at the Bondurant School of High Performance Driving, including airfare. Corvette Performance Course - Everyone attending Rev It Up 2007 (both competitors and spectators) can experience the thrill of putting Chevrolet's 400-horsepower flagship sports car, the 2007 Corvette, through its paces on a specially designed course.

Reaction and Traction Competition - New for 2007, this is a true test of the driver's acceleration and braking skills behind the wheel of a 303-horsepower Impala SS or 395-horsepower TrailBlazer SS. Without breaking traction, drivers will have to accelerate quickly and stop just as fast. Drivers will be able to take on their friends, and prizes will be given to those who prove their skills. Enduro Kart Challenge - Professional drivers around the world, competing in every type of motor competition from NASCAR to Formula One to sports car racing, have gotten their start in karts. Not the type found in the local amusement park, these karts are serious racing machines. Participants will have the opportunity to race karts against their friends while experiencing fast turns and high g-forces. Chevy Performance Course - Drivers can put a variety of the latest Chevy performance vehicles through their paces on a challenging route, including Corvette, Impala SS, Cobalt SS Supercharged and TrailBlazer SS. Additional Car Control Clinics - From behind the wheel, participants learn the finer points of vehicle dynamics and car control from experienced pros.

Rev It Up: Z06 Co-Pilot Experience Corvette Z06 Car "Time Attack" - All new for 2007 is Time Attack, the challenge of setting the outright fastest lap on a given course, a popular challenge for both vehicle and driver. In this activity, participants ride in the passenger seat of a 505-horsepower Corvette Z06 piloted by an experienced racer, demonstrating how to attack a course to set the best possible time.

Camaro Concept Rev It Up: Beyond the Wheel In 2007 Rev It Up also introduces a full array of brand new non-driving experiences, providing automotive fun for competitors taking a break from driving instruction or competitions, and plenty to do for those whose focus isn't on the track but on the car culture lifestyle. A sample of the activities and experiences: Chevy Nation Pavilion - New for 2007 is a comprehensive display of the latest cars, trucks and performance parts, as well as a sneak peak into future technology and products - including the Camaro Concept. The Chevy Nation Pavilion will provide a place for participants to experience Chevy up close. Chevy Racing Experience - Also new for 2007 is a Chevrolet display of motorsports heritage and technology with a showcase of its latest racing machines and well-known display vehicles, including those from SEMA. Car Corrals - Another new feature for Rev It Up is special parking and display areas for local clubs, magazines and enthusiasts to display their personal vehicles and win prizes. Rev It Up Partner Paddock - Rev It Up participants can shop for apparel, racing gear, and browse performance parts and accessories. Opportunities to Meet Pro Drivers - Participants will be able to chat with and get autographs from popular NASCAR, ALMS and SCCA Chevy Racing drivers. "Overall, Rev It Up is a celebration of the U.S. car culture and the ultimate destination for the true enthusiast" said Peper. "Chevy is proud to be part of this revolutionary automotive experience."

About Chevrolet With the largest dealer network in the United States, Chevrolet is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $78,175. Chevrolet delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles. More information on Chevrolet can be found at www.chevrolet.com. About Automotive Marketing Consultants, Inc. AMCI, the world's premier automotive event marketing company since 1982, is a member of the international Omnicom family of companies. AMCI is headquartered in Marina del Rey, CA, with additional offices in California, New Jersey and Detroit. In addition to event marketing design and production, AMCI offers industry-leading testing, evaluation and consultation services. For more information about AMCI, visit www.amcimarketing.com.

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