THE TRAFFIC GUY RIDES THE AIRWAVES
This article is from our archives and has not been updated and integrated with our "new" site yet... Even so, it's still awesome - so keep reading!
Published on Sat, May 29, 2010
By: The LACar Editorial Staff
KFI in earlier days Reed "The Traffic Guy" Berry on KFI LA Car’s own Reed Berry, AKA The Traffic Guy, was once again on The Tim Conway Jr. Show on Saturday evening, May 29, 2010, KFI-AM 640. Here in the Southland, he frequents the Conway show, but his radio romps go way back. In 1988, Reed co-hosted his first talk radio show, The Friday Special on KIEV 870 AM in Los Angeles. Later, he co-hosted L.A.'s Travel Show on KIEV, The Weekend Special which aired on KNDI 1270 AM in Honolulu and The Kenny & Reed Show on KRLA 1110 AM in Los Angeles. As one of southern California's most popular traffic school instructors, Reed became known as The Traffic Guy and was frequently asked to be a guest on local, national and international radio programs to discuss driving-related issues. In 1998, Reed co-created and co-hosted the first talk radio show in America for and about drivers, Traffic Jam, which was heard Saturdays on KRLA 1110 AM in Los Angeles through the summer of 1999. Each show featured experts from the world of driving as well as a "Celebrity Driver of the Week". The celebrity guest on the very first show was none other than the ultimate car enthusiast, Jay Leno, Bob Barker, Walter Matthau, Howie Mandel, Steve Allen, Dennis Franz and Casey Kasem were also featured as celebrity drivers on the show, just to name a few. Because it was a live call-in show, listeners would phone in throughout the broadcast to discuss issues, ask questions and win prizes. Traffic Jam was a unique and popular show which received much media attention. The program was featured in the Los Angeles Times, Orange County Register, The Daily News, Pasadena Star-News, Talkers magazine and in the internet radio columns LARadio.com and RadioDigest.com. Reed and his co-host were interviewed for local television news programs and were guests on Great Day America, a national television talk show that aired on PAX-TV. In 1999, Reed received an Award of Honor from RADD (Recording Artists, Actors and Athletes Against Drunk Driving) for using the radio show to promote safe, sober driving. Reed continues to make guest appearances on radio programs around the country. He is a regular contributor to The Larry Marino Show on NewsTalk 590 KTIE in Southern California's Inland Empire. You may have also heard Reed on The Brian Whitman Show on Talkradio 790 KABC, both in Los Angeles. If you turn on the radio and hear a traffic-related issue being discussed, there's a good chance the guest expert being interviewed is Reed Berry, "The Traffic Guy. " Every January, Reed reports on the new laws facing California drivers for LA CAR. His most recent report can be viewed here. KFI is at 640 on the AM dial in Southern California. You can stream the program from anywhere in the world at kfiam640.com/pages/podcasting.