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THE RETURN OF FIAT

This article is from our archives and has not been updated and integrated with our "new" site yet... Even so, it's still awesome - so keep reading!

Published on Mon, Jul 5, 2010

By: The LACar Editorial Staff

fiat500lake

How about a new Fiat 500 to accompany your boat? Chrysler Group LLC Begins the Process of Establishing Fiat Dealer Network Get ready: Chrysler Group LLC has at long last begun the dealer selection process for the reintroduction of the Fiat brand in the United States. The Fiat brand in the U.S. will feature the New Fiat 500, which recently celebrated the 53rd anniversary of its introduction in Europe. Dealers will begin selling the iconic Fiat 500 late this year and the Fiat 500 Cabrio in 2011. Chrysler Group expects to select dealers in about 125 markets identified for growth potential in the small-car segment. Fiat dealers will be located in approximately 41 states. “The Fiat dealer network will be appropriately sized to serve the market opportunity,” said Peter Grady, Vice President of Network Development and Fleet, Chrysler Group LLC. “Our vision is to establish a dealer network that will reflect and enhance the brand’s reputation for innovation and fun, and will offer a unique, personalized customer experience.” Chrysler Group will send Dealer Application Guides to dealers in the identified markets containing specific Fiat dealer requirements and instructions on submitting a proposal. The guide presents details on facility, sales strategy, accessory sales, service and parts departments, training curriculum and financial requirements. Dealers must demonstrate how they will market, sell and service Fiat vehicles with a new customer service model. Basic guidelines include. * Location – The majority of dealerships will be located in the identified markets. * Eligible Dealers – Proposals from Chrysler Group’s best performing dealers will have preference. * Dealer Performance – Chrysler Group will evaluate interested dealers on volume performance * Fiat Facility – A completely separate facility will be required to represent the Fiat brand. * Fiat Team – A separate Fiat team will be required to sell and service the Fiat brand. * Fiat Standards – Fiat standards will be unique from existing Chrysler Group Dealer Standards. * Financial – Show financial resources necessary to support the introduction of the Fiat brand. Dealers in the target markets will be invited to attend a meeting in Chrysler Group World Headquarters in Auburn Hills, Mich. Chrysler Group plans to officially announce its U.S. Fiat dealer network locations in September.

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