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How to Watch Tonight’s Ford Bronco Reveal

Published on Mon, Jul 13, 2020

By: The LACar Editorial Staff

We’ve got all the details on how to watch Ford’s highly anticipated Bronco reveal tonight, July 13.

Tonight’s the night. Ford will debut the cause of much excitement in the automotive world: the new Bronco. We haven’t seen a monumental reveal like this for a while thanks to COVID-19, and that’s why anticipation has grown greatly among us car geeks.

The COVID-19 pandemic has also had a side effect to this reveal. Instead of revealing the car at a private showing or exclusive auto event, Ford is revealing the Bronco to all, on a variety of platforms.

Ford Bronco reveal information
Ford Bronco reveal information

At 5 p.m. Pacific / 8 p.m. Eastern tonight, July 13, you can watch the reveal from your own couch on a plethora of outlets. The full reveal will be on YouTube, in the video at the top of this article. However, part of the reveal will also air on ESPN, ABC, the National Geographic channel, and Hulu.

On ABC, ESPN, Nat Geo and Hulu, the Bronco reveal will be a quick interruption of the shows airing at that time. We recommend that you tune into the YouTube video, so you get the full experience.

The Bronco will be competing with some serious challengers, as the Blazer and Jeep line have stormed the market. However, Ford has a plan.

To claim the crown as the next off-road king, Bronco’s new Built Wild brand will deliver on three principles:

  • Built Wild Extreme Durability Testing – These elevated Bronco torture tests ensure toughness across thousands of lab, proving ground and real-world extreme challenges in the toughest and harshest climates.  
  • Built Wild Capability – Confidence to go over any-type of terrain (G.O.A.T.), provided by standard 4×4 and an exclusive terrain management system, plus unique Bronco-variant architectures with class-leading levels of capability and suspension technology.
  • Built Wild Innovative Design – Broncos are the future of off-roading and deliver off-road ingenuity, new design innovations coupled with heritage-inspired DNA, plus new-levels of personalization that can flatter the novice and challenge the expert adventure seeker.

We hope you’re as excited as we are!

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