MINI USA Looking for #MINILoveStories
"Oh, MINI introduced us, and it was love at first sight!"
To celebrate Valentine’s Day, MINI USA is asking couples who met because of MINI to share their love stories to the #MINILoveStories initiative.
By The Editors
Sun, Feb 14, 2021 01:11 PM PST
Cars have a funny way of attracting love. Whether you meet at a car show, at a drive-in theater, or anything in between, cars have a romantic essence tied to them.
Today, Valentine’s Day, is perhaps the most famous celebration of love, and MINI USA wants to celebrate that.
MINI USA is calling on couples who met because of MINI to share their stories as part of the #MINILoveStories initiative. MINI is interested in collecting these stories to highlight the MINI spirit and community in aspects of love: love of driving, love of each other and love of the road.
Spanning February 14th to March 14th, MINI USA is asking MINI owners who met because of MINI to share their stories via social media with the hashtag #MINILoveStories. A member of the MINI USA team will be in touch shortly after to hear more about their story.
“At MINI, love runs deep. Our owners are passionate about their cars, they love to drive, they love to get together and rally, and sometimes they even fall in love with each other! Their mutual love of MINI brought them together and keeps their bond strong,” said Rah Mahtani, Brand Communications Manager, MINI USA. “We’ve even had several weddings take place at our owner events throughout the years. We know there are a lot of these stories out there and we want to hear them!”
MINI couples can share anecdotes by video, photos or text. These stories will be collected and showcased to the MINI community on Great Lovers Day on April 2 and later this year as part of a broader campaign that highlights the joy and happiness that comes with of being part of the MINI community.
An overarching theme of the #MINILoveStories initiative is that we are all different, but we are better together. The ethos of MINI has always been to express individuality, which has built a strong community of people with their own perspectives united by a common interest, their MINIs. And MINI has always had a strong connection with love: just look at some stories from past MINI TAKES THE STATES events!
Submissions for #MINILoveStories kicks off on Valentine’s Day, Sunday, February 14, and will be accepted through March 12. The couples will then be highlighted in conjunction with Great Lovers Day on April 2. Keep an eye on MINI USA’s social channels for updates.