Mr. E, a Porsche Taycan Turbo, and the Super Bowl
LA-based Valkyr Productions has created an alternative Super Bowl ad featuring the 2021 Porsche Taycan Turbo EV.
By The Editors
Sun, Feb 7, 2021 10:00 AM PST
There are two types of people who watch the Super Bowl: football fans and advertisement fans. While the game is expected to be a good one later this evening, the ads are always something to look forward to.
Now we know of one ad that was shot at 11 different locations around Los Angeles by a local production company: Valkyr Productions.
Director Jeremy Heslup has created a unique Super Bowl ad, starring a mysterious ‘Mr. E’ and a 2021 Porsche Taycan Turbo electric vehicle (EV).
Director Heslup envisioned a narrative style ad to connect with the possible 200 million viewers. Aside from showcasing the new Taycan, the ad seeks to invoke inspiration for an electric automotive future.
“Despite all of the challenges of this past year, I think many have used the time to refocus their efforts on what really matters. For our company, we wanted to prove what could be done on spec., with a creative that captured the ethos of a brand, embodied by a character - delivered as a slightly bolder alternative to what we have seen out there currently,” said Jeremy Heslup, Valkyr Productions’ Founder and Director.
Inspired by the beloved 2007 Epuron ad for the wind, “Mr. W”, “Mr. E” puts a fresh spin with a different take in automotive, capturing delicate situations as electricity takes on a human form.
Filmed in December 2020 at 11 locations around Los Angeles, with 25 talent and limited to ten crew in line with government guidelines, the automotive-themed speculative film is a push to preserve the creative drive that has been stalled so dramatically in the pandemic.
As electricity itself, Mr. E feels like he’s always been misunderstood. The two-and-a-half-minute film follows him navigating the last 150 years with an interesting charge and spark that doesn’t always go his way. The alternative Super Bowl advert sees Mr. E cope with under-appreciation until, finally, he is offered a new chance at purpose - by way of powering the Porsche Taycan Turbo.
The shoot, which spanned eight weeks, including preparation, storyboarding and edits, saw a team of 50 production crew, actors, post-editing experts and colour artists, and was captured using a range of Cooke Anamorphic SF Primes cameras.