Chevrolet Announces 2024 Equinox EV
The Age of Ultium
G.M. has come a long way since it's EV1 experiment. We're now in the Age of Ultium, and that's an excellent thing for EV shoppers.
By Glenn Oyoung
Mon, Sep 12, 2022 11:01 AM PST
Photos Courtesy of Chevrolet.
Fresh on the heels of sweeping announcements by G.M. stablemate Buick about that brand's embrace of transportation electrification (the revival of the Electra nameplate, plans for an all-electric Buick lineup by 2030, and the reveal of the gorgeous Buick Wildcat EV), Chevrolet is doubling-down on its commitment to clean transportation.
The Latest EV From Chevrolet
Chevy has had the most recent experience in electrification of all of G.M.'s brands, courtesy of the discontinued Volt PHEVs, BOLT, and larger BOLT EUV BEV, and its announcement of the Silverado and Blazer EVs this year. Now Chevy is announcing that their electric blitz continues in the hottest vehicle segment – SUVs – with the 2024 Equinox EV.
G.M. is serious about competing in the EV space. The Equinox represents a chance for Chevrolet to move some serious units in a space (SUVs and CUVs) that makes up more than 50% of the market share in the U.S. In gold, old-fashioned ICE propulsion form. The Equinox sold almost 170,000 units in the U.S. in 2021. If just 10% of these folks convert to EV (and I expect in California alone it would be a much higher percentage given our fuel costs and demand for HOV lane access) then we’re looking at another top-selling EV by G.M. that keeps the pricing pressure on Tesla, Hyundai/Kia, and Ford.
Chevy Is Betting On Electric Vehicles Becoming The Mainstream
"We are at a turning point where EVs will be the mainstream choice for the next generation of customers and Equinox EV will lead this charge for us," said Mary Barra, Chair and CEO of General Motors. "With the flexibility of G.M.'s Ultium Platform, we are bringing to market vehicles at nearly every price point and for every purpose."
The gas-powered Equinox has long been Chevrolet's second most popular vehicle, outsold only by the venerable Silverado. Chevy has designed this to be "an EV for everyone," according to Scott Bell, vice president of Chevrolet. "It's an affordable game-changer, offering an uncompromising experience, with more features, that won't change your daily routine — except that you will no longer have to stop at the gas station."
2024 Chevrolet Equinox EV - Sustainable Is Sexy
From what we can see in the press photos Chevy supplied, G.M. has hit the mark with the Equinox. It is sleek, sporty, and comes in LT and sportier RS trims. Our choice would be the white RS with available black roof.
As shown, it's just as luxurious and aggressive as anything that Chevy's electrified competitors in Fremont, Zuffenhausen, or Hwasung are turning out (read: Tesla, Porsche, Kia). The interior of the Equinox is similarly modern and minimalistic. Again the RS would be our choice with the two-tone red and black seats that say "sustainable is sexy."
Range (And Range Anxiety)
Range anxiety was on the top of consumers' minds not that long ago. Only two years ago when I was working in the EV infrastructure space I recall previewing for policymakers the huge milestone of vehicles finally crossing over the 200-mile range marker. Today it seems like 200-mile range is table stakes if you want to be a serious player. G.M. recognizes this and has a trim and respective range for everyone (and corresponding price point).
Pricing And Trim
The Equinox is slated to start at the $30k price and go up from there. Expect the top of the line 3LT and 3RS AWD variants to go for significantly more than that, similar to the pricing of the upcoming Blazer EV.
|2LT & 3LT
|2RS & 3RS
For more information visit: www.chevrolet.com/electric/equinox-ev
About The Author
Glenn Oyoung is a marketer based in Los Angeles. Glenn’s lifelong passion for cars is rooted in playing with Hot Wheels, and has continued into 1:1 scale. He’s the former marketing director of American Racing, author of ‘vehicular alphabet books’ “C is for Car” and "P is for Petersen" in collaboration with the Petersen Automotive Museum. His passion for cars extends to his role as the founder of the monthly car meet Carcadia at Route 66, the most diverse car meet in the San Gabriel Valley.