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Corporation with a Conscience?

This article is from our archives and has not been updated and integrated with our "new" site yet... Even so, it's still awesome - so keep reading!

Published on Sat, Oct 29, 2011

By: The LACar Editorial Staff

Nissan North America headquarters in Nashville, Tennessee

Can corporations have a conscience? Earlier this year, Nissan raised more than a few eyebrows when it strongly opposed anti-gay legislation introduced in its base state of Tennessee (see "Nissan Takes A Stand Against Anti-Gay Legislation"). Now we learn that Nissan plans to not just beat the competition on the environmental front. It plans to shame them. THE GREEN TO BEAT: NISSAN By Ailis Aaron Wolf Hybrid Owners of America An all-new hybrid and all-new plug-in hybrid by 2016? 1.5 million zero emission vehicles on the road by March 2017? A better than one-third boost in corporate fuel economy as compared with 2005 levels? Nissan certainly sounds serious with all its plans to outdo every competitor in its environmental initiatives. And we have not heard of this level of devotion to the improving fuel economy and environmental initiative from any other automaker. Nissan has already shown its cred with the electric Leaf, which has 15,000 in sales so far. We look forward to seeing their new plug-in and hybrid - and how their green plans progress.


NEWS WIRE NISSAN ANNOUNCES NEW MID-TERM ENVIRONMENTAL PLAN 70% of annual research and advanced engineering budget on environmental technologies - Nissan Motor Co., Ltd. announced its new six-year environmental plan, Nissan Green Program 2016 (NGP 2016). This new plan will focus on three areas: reduction of carbon footprint, shift to renewable energy and an increase in the diversity of resources used by Nissan. Nissan Green Program 2016, the company's third environmental mid-term plan, aims to deliver the following by the end of fiscal year 2016: • No.1 in Zero-Emission Vehicles: cumulative sales of 1.5 million zero-emission vehicles across the Renault-Nissan Alliance • Leading fuel efficiency: 35% fuel economy improvement compared with 2005 on a corporate average for all Nissan vehicles sold in Japan, China, Europe and the United States • Leading low corporate carbon footprint: 20% reduction per vehicle of CO2 emission of corporate activities compared with 2005 • Leading closed-loop recycling: raise the usage rate of recycled materials to 25% "More consumers are demanding products in line with their values, including cars and trucks with a lower carbon footprint. At the same time, we are using technology to make our factories greener and more efficient," said Nissan President and Chief Executive Officer Carlos Ghosn. "Nissan wants to be part of the solution toward a sustainable society - for the sake of the planet and as a significant competitive advantage and a strategic differentiator in the global manufacturing sector." NGP2016 represents the pillar of sustainability in Nissan's Blue Citizenship, the company's strategic platform covering the area of corporate social responsibility. Blue Citizenship focuses on three areas: Sustainability, Mobility and Community. Today's announcement of NGP 2016 is the first of many corporate initiatives under Blue Citizenship. Detailed actions under NGP 2016 include: No.1 in Zero-Emission Vehicles: cumulative sales of 1.5 million units of zero-emission vehicles by 2016 across the Renault-Nissan Alliance. On behalf of the Alliance, Nissan will lead the development of an all-new fuel cell electric vehicle (FCEV) together with strategic partner, Daimler. Leading Fuel Efficiency: 35% fuel economy improvement compared with 2005 on a corporate average by launching products delivering class-leading fuel efficiency across a wide range of segments in Japan, China, Europe and the United States such as: • An all-new front-wheel drive hybrid model • An all-new plug-in hybrid model based on Nissan's unique technology • Introducing a next-generation continuously variable transmission (CVT) and reach 20 million units of cumulative CVT production since Nissan's first launch in 1992 Leading low corporate carbon footprint Reduce CO2 emissions corresponding to corporate activities by 20% per vehicle compared with 2005 through: • Widening the scope of measurable objectives, including logistics, offices, and dealerships in addition to production sites • Introduction of renewable energy sources for manufacturing and related facilities Leading closed-loop recycling through being the first in the auto industry to set a recycling objective and adopt a comprehensive closed-loop recycling scheme, including steel, aluminum and plastic. Highlights include: • Achieve a recycled resource usage rate of 25% by 2016 • Apply recycled materials from production waste or end-of-life vehicles and parts into new vehicles • Reduce consumption of rare earth elements For details of Nissan Green Program 2016, click here.

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