IT’S THE BIG THREE-O FOR ALL TOYOTAFEST
About a dozen cars were showcased at the very first All Toyotafest back in the mid-1990s. 30 Toyotafests later, over 500 Toyota, Lexus and Scion vehicles were on display—ranging from vintage classics to modern customized builds.
By The Editors
Fri, Jun 26, 2026 01:00 PM PST
The Toyota Owners and Restorers Club (TORC) held its 30th anniversary All Toyotafest at Marina Green Park in Long Beach, California. Featured image above: The Toyota Corolla A86 holds center court (all photographs by Christopher Carreiro).
Story by the Editors
Pictures by Christopher Carreiro
It’s hard to imagine now, but back in 1995, few people considered restoring Toyotas or any Japanese car in North America.
That’s what Stuart Resor found out after purchasing an RT43 Toyota Corona with an intent to restore it with his daughter.
TORC is Born
It prompted Resor to establish the Toyota Owners and Restorers Club (TORC) in Carlsbad, California.
TORC began as a grassroots avenue for enthusiasts to help each other locate old Toyota parts and preserve the vehicles.
Enter Toyotafest
To bring this community together, the very first "Toyotafest" was held at Moonlight State Beach in Encinitas, drawing a modest group of about a dozen cars.
Interest grew quickly, and the show eventually relocated to Long Beach, California.
On May 30th, TORC held its 30th All Toyotafest at Marina Green Park, showcasing over 500 Toyota, Lexus and Scion vehicles.
Everything from vintage 1960s classics to modern icons were on display. This included first-generation Toyota trucks and Land Cruisers to modern performance Supras, MR2s, and Corollas.
The gathering included special vehicle displays, tons of merchandise, food trucks, and (of course) the All Toyotafest awards segment.
The Legacies
The legacies of the All Toyotafest event extends beyond the show itself.
In 2005, Terry and Koji Yamaguchi launched the Japanese Classic Car Show (JCCS) to serve as a venue to showcase the full spectrum of Japanese cars.
Terry, who served as executive director of the 30th All Toyotafest, credited TORC and the Toyotafest as inspirations for the JCCS during a Cruising J-Town panel in Little Tokyo (From the Streets to the World: Legacies of the Import Car Scene).
On June 27, 2026, the fifth annual Nor-Cal Toyotafest will be held. Although it is a separate organization from the Southern California Toyotafest hosted by TORC, it is no doubt another one of the legacies of the SoCal effort.
Last, but not least, these events have had an impact on the value of existing Japanese cars in North America.
Whereas old imports like Datsun 510s, Honda CRXs, Nissan 240SXs and Toyota Corolla AE86s could at one time be scooped up at ordinary used car prices, today they command extraordinary prices.
You can thank organizations like TORC for that.
30th All Toyotafest
Held: Saturday, May 30, 2026
Location: Marina Green Park, 386 E Shoreline Drive, Long Beach, CA.
About the Toyota Owners Restoration Club
(TORC)
The All Toyotafest event is organized by the Toyota Owner's and Restorer's Club (TORC). TORC is considered the premier group for classic Toyota, Lexus, and Scion enthusiasts, and maintains an official website
Further information about TORC and the All Toyotafest is located at toyotaclub.org.
