Now it's easier to get those elusive RLC cars... for better or worse.
The notoriously limited Hot Wheels Red Line Club is officially expanding its membership plans with a digital option.
By The Editors
Sun, Mar 7, 2021 11:52 AM PST
The Hot Wheels Red Line Club has been notoriously tricky to join in the past. The Red Line Club provides access to Hot Wheels vehicles that are among the rarest and most desirable. For the first time, Hot Wheels is offering a digital option to its various membership plans.
Interest in the Red Line Club and its exclusive cars has skyrocketed in recent years. Now, Hot Wheels has removed the membership limit completely, allowing easier access for fans to chase these highly sought-after models.
Full report below:
For 2021 the Hot Wheels Collectors club is expanding its membership plans to include a digital option with greater accessibility and more opportunities to get in on the fun. The Membership Car Kit option will include a limited edition 2021 Red Line Club ‘70 Boss 302 Mustang (while supplies last). Whether fans are renewing their membership or jumping in for the first time, 2021 Hot Wheels Collectors memberships will become available on March 9, 2021 at 9:00 AM PT.
For years, Hot Wheels Red Line Club vehicles have been the rarest and most desirable die-casts cars, representing the peak of exclusivity and often selling out within minutes. In the past, these top-tier builds with opening panels, detailed engine bays, finished interiors and collector cases have only been available to a limited number of Hot Wheels Collectors members. Now, we have some fun updates on how gear heads can finally become members of this exclusive car culture club in 2021.
The evolved Hot Wheels Collectors membership is changing how Hot Wheels Red Line Club die-casts are collected for the masses. For the first time ever, Hot Wheels Collectors will lift its membership limit completely, creating a more inclusive opportunity for fans 18+ to join the collector community and have access to the highest-quality cars. The Hot Wheels Collectors membership is evolving given spiking consumer interest from adult fans for these highly sought-after rides.
Over the years, vehicles from the Hot Wheels Collector die-cast collection have grown in enormous popularity and value, and the numbers are telling. Sets like the 2018 Hot Wheels Club Original 16 Display Set, valued at $500, sold out in 9 minutes, while the 2020 Hot Wheels Club Master Set sold out in only 2 minutes and is now reselling on third party sites for over $1,000. Meanwhile, individual vehicle drops, such as the 2020 Red Line Club ’71 Datsun 510, are reselling for $600 or more.
How do people join? Fans can register for a membership on HotWheelsCollectors.com to have access to the best cars, active community forums to engage with other passionate fans and receive the latest Hot Wheels news and more.