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No shrinking violets at the LA Auto Show’s Kia display

While many of the car manufacturers have been pinching their pennies and dialing back their participation at auto shows, Kia Motors and its parent company Hyundai have evidently not gotten the memo. On the contrary, they continue to pull out all the stops. This year has been no different at the LA Auto Show. Reed Berry reports on Kia’s showtime efforts at the LA Convention Center.

By Reed Berry

Sun, Nov 19, 2023 08:16 PM PST

Featured image: Kia introduces the all-electric EV3 and EV4 concept vehicles.

All images by Reed Berry

This article is a part of

2023 Los Angeles Auto Show

Click to see the collection and all the included articles!

There were no shrinking violets at the LA Auto Show’s Kia display. The company was one of the few major manufacturers to hold a press conference at the show.


Kia always seems to have something new and interesting, and this year's Auto Show is no exception. Company execs were on-hand to unveil the next generation of electrical vehicles for the brand: the EV3 and EV4 concept vehicles. They are quite futuristic looking, both inside and out, and are designed to be a bit more affordable than many EVs, with estimated pricing in the $35 to $50K range.

the Kia EV3 at the LA Auto Show
Kia introduced the EV3 electric vehicle concept at the LA Auto Show. The company says it’s targeting the $35,000 EV market.

The EV3 has a dynamic roofline and geometric body design. The windshield has been pushed as far forward as possible to ensure a spacious interior as well as to give the vehicle a sleek appearance.

the Kia EV# seen from the front at the LA Auto Show
The futuristic front of the Kia EV3 concept vehicle.

The low hood and long tail of the EV4 give it an impressive silhouette. Geometric details and patterns on the front of the vehicle give it a bold, high-tech appearance. As mentioned, both are concept cars, but Kia fully expects these vehicles to be in production in the not-too-distant future. To keep up with demand for new EVs, Kia will be opening a dedicated EV plant in Georgia.

The Kia EV4 at the LA Auto Show
The low hood and long tail of the EV4 give it a graceful profile. The high tech aesthetics carry into the cabin of this electric vehicle concept.

2024 KIA Sorento X-PRO

The new Sorento X-Pro has a bold look, getting its design aesthetics from Kia's popular EV9 and Telluride models. The new Sorento X-Pro also has off-road capability, with increased ground clearance and special all-terrain tires. It has an impressive 4,000-lb towing capacity.

the Kia Sorrento stage at the LA Auto Show
The new Sorento X-Pro has a bold look, getting its design aesthetics from Kia's popular EV9 and Telluride models.

The interior has a bold stylish look, and an infusion of technology, with a big 12.3-inch touchscreen as well as Apple CarPlay and Android Auto. There is an improved navigation system with over-the-air updates. A phone app can be used to unlock and start the car, or even share the key with others remotely from the driver's smartphone.

The Sorento X-Pro is expected to roll into Kia Dealers in the first quarter of 2024, with the Hybrid version close behind.

For more information on the Kia EV3 and EV4 concepts, see the Kia news release.

For more information about the 2024 Kia X-Pro, the EV3, and the EV4 visit the Kia's website. Also, a special press release for the Sorento X-Pro.

About The Author

Reed Berry's profile picture

Reed Berry

Known professionally as "The Traffic Guy," Reed Berry has been a driver safety educator for over 30 years. Reed has conducted traffic school classes and suspended license workshops throughout California, and has served as keynote speaker at safety conferences and corporate events across America. He has appeared on radio and television programs both in the U.S. and internationally to discuss safety-related issues. A contributor to LA Car since 2003, Reed Berry is a member of Motor Press Guild, the Los Angeles Press Club and SAG-AFTRA.

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