The Heartbeats of America
We interview Chevrolet to learn more about the 2022 Silverado ZR2 and Suburban.
We - America - love our Silverados and Suburbans, and have for a very long time. Did you know that Suburban is the longest-running nameplate in production?
By Glenn Oyoung
Fri, Dec 3, 2021 05:00 PM PST
EVs are all the rage in Wall Street, Pennsylvania Avenue, and Figueroa Street – the home of the LA Auto Show. It seems like every manufacturer is either displaying an EV or planning to. Those in the transportation electrification industry know that General Motors has been driving EV adoption for decades, first with the GM EV1, then with the Chevy Bolt, and now with a slate of EV trucks including the Hummer and upcoming BEV Silverado.
However, for the moment American consumers want trucks and SUVs and they still want them to be internal combustion. Chevrolet has this substantial market on lockdown with the capable Silverado and the Suburban, the longest running nameplate in production. I had the chance to speak to Shad Balch, director of Chevrolet Communications to talk about the trophy-truck in stock truck guise known as the Silverado ZR2 and the latest Suburban:
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About The Author
Glenn Oyoung is a marketer, entrepreneur, and consultant based in Los Angeles. Glenn’s lifelong passion for cars is rooted in playing with Hot Wheels, and has manifested itself in his career. He’s the former marketing director of American Racing, founder of design and merchandise firm turn3 Creative, and author of a ‘vehicular alphabet book’ titled “C is for Car.” As director of client relations at Blue C Advertising, Glenn helps OEM and aftermarket companies develop their marketing message and reach passionate enthusiasts. His passion for cars extends to his role as the founder of the monthly San Gabriel car meet Carcadia at Route 66.